Brand sheet · v0.1
There Management Consulting Inc.
Mississauga, ON · Stockholm, SE
There Management Consulting Inc.
Mississauga, ON · Stockholm, SE
There
Where do you want to go? We'll get you there.
A Black-owned, women-led, values-driven management consulting firm delivering bespoke strategy and communications for leaders and third-sector organizations.
01 — Logo
The mark
Primary · on lightOn ink
Signage · tealHorizontal lockup · vector
02 — Color
Palette
Primary
Teal
#009FA2
Canvas
Ink
#1A1A18
Light ground
Bone
#F6F5EE
Muted
Sage
#B4BFBD
Warm accent
Clay
#C26A4B
AA text
Teal Deep
#0A6E70
03 — Typography
Type
There
Six Caps
Display
There
Syne
Workhorse
There
Fraunces
Editorial
04 — Voice & tone
How There speaks
WarmCandidConfidentPrincipledHuman
Say
“Let's get clear on where you're headed.”
Avoid
“Leveraging synergies to operationalize deliverables.”
05 — Imagery
Art direction
Candid documentary photography of real people — warm, in motion — run through a teal or ink duotone. Never sterile stock.
